Founded by Edouard Heuer in Saint-Imier in 1860, TAG Heuer is a Swiss watchmaker closely tied to chronographs, motorsport timing, and sport-watch lines such as Carrera, Monaco, and Aquaracer.
Open in The Dial Atlas
The TAG Heuer entry in The Dial Atlas currently connects 2,316 cataloged references across 23 families. The catalog records 1860 as its founding year and Switzerland as its associated country. The maker is organized here as a navigable set of family and exact-reference records. These counts describe the structured archive available on this site, not the brand's complete historical output.
Start with Carrera (754 references), Aquaracer (537 references), Formula 1 (352 references), Link (162 references), and Monaco (129 references). Each family page keeps related watches together while preserving the reference codes, production periods, variants, and imagery that distinguish one execution from another. This makes the brand page a practical index for moving from a maker-level overview to the evidence attached to an individual watch.
Use the family links below to compare catalog breadth, follow production generations, and open the interactive Atlas view. Where the source data is available, reference dossiers surface case and dial details, movements, complications, nicknames, and current or discontinued status. The archive is designed to make both celebrated models and less familiar executions discoverable through stable, ordinary links.