Founded by Hans Wilsdorf in 1905 and based in Geneva, Rolex is a Swiss watchmaker known for precise, robust wristwatches and cornerstone Oyster Perpetual families including Submariner, GMT-Master, Daytona, Datejust, Day-Date, and Explorer.
Open in The Dial Atlas
The Rolex entry in The Dial Atlas currently connects 1,888 cataloged references across 51 families. The catalog records 1905 as its founding year and Switzerland as its associated country. The maker is organized here as a navigable set of family and exact-reference records. These counts describe the structured archive available on this site, not the brand's complete historical output.
Start with Datejust (539 references), Day-Date (178 references), Oyster Perpetual (158 references), Lady-Datejust (142 references), and Daytona (106 references). Each family page keeps related watches together while preserving the reference codes, production periods, variants, and imagery that distinguish one execution from another. This makes the brand page a practical index for moving from a maker-level overview to the evidence attached to an individual watch.
Use the family links below to compare catalog breadth, follow production generations, and open the interactive Atlas view. Where the source data is available, reference dossiers surface case and dial details, movements, complications, nicknames, and current or discontinued status. The archive is designed to make both celebrated models and less familiar executions discoverable through stable, ordinary links.